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Why Bone Broth is a Lucrative Opportunity on Amazon
A Data-Driven Analysis.
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As consumer trends shift towards healthier, more convenient food options, the demand for functional and organic food products is on the rise. One category that stands out on Amazon is soup broth—specifically bone broth, vegetable broth, and their various iterations. With search volumes in the tens of thousands and growing consumer interest, launching a soup broth product on Amazon presents a significant business opportunity. Let’s dive into the data and explore why this niche is ripe for success.
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From $18K to $1.9M: How This Broth Brand Cracked Amazon Sales - image is a Sales Dashboard from Amazon Seller Central
1. High Search Volume and Demand
According to recent Amazon keyword data, the search term “chicken broth” alone garners over 167,000 monthly searches, making it the top-performing keyword in this category. Other related keywords like:
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Vegetable broth – 44,269 searches/month
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Bone broth – 99,235 searches/month
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Beef broth – 50,004 searches/month
These figures indicate a robust consumer interest in broth products across different dietary preferences.
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Wirecutter. Kitchen -> Dining and entertaining
The Best Chicken Broth and Stock You Can Get in the Store Photo: Michael Murtaugh
2. Evolving Consumer Preferences
The rise in demand for specialty broths, such as bone broth for pets and organic bone broth, underscores a shift towards more niche, functional products. Consumers are seeking broths not only for cooking but also for:
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Nutritional benefits (e.g., collagen, protein)
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Dietary needs (e.g., keto, paleo, low-sodium, gluten-free)
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Pet health (e.g., bone broth for dogs and cats)
Some notable keywords highlighting this trend include:
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“Bone broth protein powder” – 29,015 searches/month
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“Bone broth for dogs” – 12,721 searches/month
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“Low sodium chicken broth” – 15,728 searches/month
3. Opportunities in Niche Markets
While broad keywords like “chicken broth” and “bone broth” are highly competitive, there are several niche opportunities with relatively lower competition but decent search volumes. These include:
For example, “Bone broth hot chocolate” is a unique product with only 116 competing listings but enough consumer interest to generate a foothold.
4. Low Competition Niches
Interestingly, some keywords with search volumes ranging from 1,500 to 10,000 have fewer competing products, signaling potential entry points. Consider these:
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“Native pet bone broth” – 1,675 searches, only 69 competing products
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“Bare bones broth packets” – 7,016 searches, 111 competing products
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“Kettle and Fire chicken bone broth” – 2,799 searches, 220 competing products
These low-competition niches offer an excellent starting point for new brands looking to differentiate themselves and gain visibility.
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5. Brand Positioning and Product Innovation
In a saturated e-commerce platform like Amazon, product differentiation is key. Here are some ways to stand out in the soup broth category:
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Focus on Health Benefits: Launch a product that emphasizes functional health benefits like collagen-rich bone broth or electrolyte-enriched broths for athletes.
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Eco-Friendly Packaging: As consumers grow more environmentally conscious, offering broth products in sustainable, recyclable packaging can be a strong selling point.
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Convenience Products: Broth packets, concentrates, and instant broth powders offer convenience for busy consumers looking for quick, nutritious meals.
6. Advertising and Marketing Strategy
With Amazon’s competitive landscape, a strong advertising strategy is crucial. Leverage high-performing keywords with moderate competition and optimize product listings with:
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Engaging product titles using top keywords like “organic bone broth” and “low sodium vegetable broth.”
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High-quality images and videos highlighting the product’s health benefits, versatility, and convenience.
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Amazon PPC campaigns targeting niche keywords with a healthy Magnet IQ score (e.g., “paleovalley bone broth protein” or “open farm bone broth”).
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Conclusion
The Amazon soup broth category offers immense potential for new and innovative products. With rising consumer demand, evolving dietary preferences, and niche opportunities, it’s an opportune time to launch a broth brand.
By analyzing market data, identifying low-competition niches, and optimizing product listings for search visibility, you can position your product for success in this thriving e-commerce market.
If you’ve been considering entering the functional food space, launching a soup broth product on Amazon could be the perfect opportunity to grow your brand and capitalize on consumer demand for healthy, convenient, and versatile food products.
7. Leveraging the Rising Trend of Functional Foods
Bone broth is no longer just a cooking ingredient—it’s a functional food embraced by health-conscious consumers. Keywords like “bone broth collagen powder” and “sipping bone broth” reflect this trend. By positioning your broth product as a health supplement rather than a traditional soup base, you can tap into a growing market of fitness enthusiasts, keto dieters, and even pet owners.
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We offer services including Amazon management, digital grocery growth strategies, D2C advertising, email marketing, and more.
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